E-commerce website
Coltelli Giapponesi
The Challenge
The project, "Coltelli Giapponesi," is an e-commerce website dedicated to Japanese knives and accessories. The primary challenge entailed the creation of a modern, content-rich, and performant website that educates users about Japanese cutlery while ensuring a seamless shopping experience. Among the objectives were the organization of an extensive catalog, integration with Stripe for payment processing, and optimization of the website for both users and search engines.
My Role
As lead designer, developer, and project manager, I designed thesite architecture, developed custom features, integrated third-party services, managed content structure, and ensured accessibility and SEO best practices.
The Process
- Requirements gathering
- Competitor analysis
- Information architecture and wireframing
- Prototyping with static site generators (11ty)
- Custom development (Nunjucks templates, JS, Python scripts for data processing)
- Integration with Stripe for e-commerce functionality
- User testing and iterative improvements
- Analytics integration
- Deployment and optimization on Netlify
The Outcome
The final website boasts a comprehensive product catalog, educational resources, and a streamlined checkout process. The website loads rapidly, achieves high rankings for targeted keywords, and has exhibited a quantifiable increase in organic traffic and sales. For instance, following the implementation of the aforementioned strategy, there was a 40% increase in organic traffic and a 25% improvement in conversion rates. An additional website, containing a Japanese glossary, was developed for cross-linking purposes.